Please identify and describe yourself:
There are two Philly Cheese Steak restaurants in South
Philadelphia, Pat's and Sal's. They produce premium grade sandwiches for wholesale
distribution. There are three choices for the wholesale price of a sandwich: $4, $4.50,
$5.00. The cost of making a sandwich is constant and is the same for both vendors. By
popular acclaim, Pat's Steaks are the best. The payoff table, or strategic form of
the game is shown below. In any cell, the first entry correpsonds to sandwiches sold
by Pat, the second entry corresponds to sandwiches sold by Sal.
|
|
| $4 |
$4.50 |
$5 |
|
$4 |
750,
250 |
800, 200 |
1000, 0 |
| $4.50 |
700,
300 |
750, 250 |
800, 200 |
| $5.00 |
600,
400 |
700, 300 |
750, 250 |
- Suppose that Pat has announced that in order to preserve brand
identity he will always charge $5.00. What price should Sal charge if he wants to miximize
unit sales?
Sal will choose that price that maximizes unit sales, given
Pat's announced intention to charge $5. So Sal should charge $4.
- Suppose that Sal announces that he will always take the low road
and charge $4, no matter what. How much should Pat charge if he wants to maximize unit
sales?
Pat will take Sal at his word. Pat's best strategy
then is to choose to price his steak sandwiches at $4.
- Now suppose that Pat and Sal must announce their pricing decisions
simultaneously. They no longer adhere to the pricing rules that they may have used in the
previous two questions. What price strategy should Sal use in order to maximize unit
sales?
Sal looks to see if there is a dominant strategy. He
finds that a price of $4.50 dominates a price of $5 since his sales at the lower price are
always greater. Similarly, for any strategy chosen by Pat, Sal sees that his sales
at a price of $4 are always greater than the sales when he charges $4.50. His
dominant strategy is $4.
- Pat and Sal must announce their pricing decisions simultaneously.
They no longer adhere to the pricing rules that they may have used in the first two
questions. What price strategy should Pat use in order to maximize unit sales?
Using the same reasoning, Pat choose $4 as his dominant
strategy.
- (Extra Creit) Reconstruct the table with the payoffs stated in
terms of dollar sales rather than unit sales. If Pat and Sale are revenue maximizers
rather than unit sales maximizers, what prices will they charge. (Hint: First find
Sal's best strategy, regardles of what Pat chooses. Because Pat has the table
available to him he knows what strategy Sal will choose, and so Pat makes his choice on
that basis.)
Sal's choice Pat's Choice
Restating the table in dollar sales:
|
|
| $4 |
$4.50 |
$5 |
|
$4 |
3000,
1000 |
3200, 900 |
4000, 0 |
| $4.50 |
3150,
1200 |
3375, 1125 |
3600, 1000 |
| $5.00 |
3000,
1600 |
3500, 1350 |
3750, 1250 |